In a move to deepen trade ties between African and European SMEs, JD Global Light Consult Ltd hosted a strategic dialogue session bringing together business owners, trade envoys, and investment advisers. The event focused on strengthening cross-continental partnerships and empowering small businesses to scale through collaboration.
Objectives:
- Connect African SMEs with European investors and partners
- Share insights on market access, compliance, and joint ventures
- Create a dialogue platform for long-term partnership development
Our Role:
JD Global Light Consult Ltd led the planning and execution of the event, curated the speakers, and provided facilitation for high-level B2B sessions.
Highlights:
- Keynote by EU Trade Representative on SME-focused funding
- Panel sessions on African market readiness and investor expectations
- Matchmaking table for sector-specific B2B engagement
- Attendance from over 40 SMEs and 15 European business reps
Impact:
The event resulted in 10+ follow-up partnership discussions, three confirmed business visits, and requests for extended regional versions of the forum in West Africa and Central Europe.
